About Heather:
Meta Ads & Funnel Strategist | New Jersey
About Heather:
I know what it feels like to finally find the thing that changes everything.
I spent fifteen and a half years in a corporate job I didn't choose so much as drift into. I worked hard, showed up every day, and somewhere along the way started working from home full time, which turned out to be the one thing I knew I wanted, even when I couldn't see what came next.
But in the background, I always had this quiet certainty that the online business world was where I belonged.
I just hadn't figured out how to make that happen yet.
When I got downsized after fifteen and a half years, I didn't feel fear. I felt relief. My son was young, I was already working from home, and I finally had the space to figure out what I was actually meant to do.
I'd been aware of the online business world for years. The idea that ordinary people could build real businesses from their laptops, reach their own audiences, and get paid for work they genuinely cared about is a concept that had been something I couldn't stop thinking about.
In May 2020, with the world shut down and time finally on my side, I made a decision. I invested $2,000 in a Meta ads course, paid in full. For where we were financially at the time, that was a significant leap of faith.
I'll be honest. I had a history of talking myself out of things. I'd start something, get scared, and let self-doubt win. This time felt different. Not because the fear wasn't there, but because I knew this was the moment I had to follow through. For myself. For my family. And because something about this work genuinely lit me up in a way nothing else had.
So I went all in. And I didn't stop.
I got my start running launch ads inside a small agency, inside real campaigns, and most importantly, inside the kind of high-volume launches that taught me how the whole machine works.
That experience gave me something most ads managers don't have - a deep, firsthand understanding of what it takes to run Meta ads inside a launch-based online business. How the funnel needs to be structured. What the ads need to do at each stage. Where things break down and why. I've been inside enough high-profile launches to recognize the patterns that separate the ones that work from the ones that don't.
Five years and hundreds, if not thousands, of campaigns later, that's still the work I love most.
There's something I genuinely love about people who have taken their expertise and turned it into a business. Course creators, coaches, membership owners, digital product sellers. The people who are out there teaching what they know to create real transformation for their clients.
I understand that world from the inside. I know what a launch looks like when everything is working together and when it isn't. I know the difference between someone who is truly ready for paid traffic and someone who isn't quite there yet, and I'll always be honest with you about which one you are, because the wrong strategy at the wrong time costs real money.
The clients I work best with aren't looking for someone to just run their ads. They're looking for a strategic partner who understands their funnel, their launch cycle, and how paid traffic fits into the bigger picture. Someone who has seen enough to know what actually moves the needle.
That's what I bring and it's the partnership I'm here to offer.
A snapshot of what's been possible for my clients.
77.18x ROAS for a digital product promotion
64% drop in warm audience webinar registration costs in under 4 months
4.29x ROAS on an e-commerce campaign with a $194 average order value
29.2% boost in ROAS within a month, after the client left their previous agency and started working with me
Results vary by business, offer, audience, and timing, and I'll always tell you honestly what's realistic before we start. These numbers reflect what's possible when the strategy, the funnel, and the ads are all working together.
Whether you want to start with the Ads & Funnel Clarity Session or you're ready to hand off your ads strategy entirely, the first step is the same: a discovery call where we figure out where you are, where you want to go, and what makes sense next.
We'll figure out together if it's a good fit and I promise I'll tell you honestly if it's not.
This site and its content are in no way endorsed by or affiliated with Meta, Facebook, Instagram, or any of their entities or subsidiaries. Results will vary based on your individual business, offer, audience, and market conditions.