You’re not just selling products — you’re building a brand.
You’ve got a strong product, a polished e-commerce store, and a vision that deserves more traction. But between rising ad costs and inconsistent performance, scaling can feel like a moving target. That’s where strategic, data-backed paid social advertising changes everything.
You’re not just selling products — you’re building a brand.
You’ve got a strong product, a polished e-commerce store, and a vision that deserves more traction. But between rising ad costs and inconsistent performance, scaling can feel like a moving target. That’s where strategic, data-backed paid social advertising changes everything.
What Sets This Partnership Apart
Every strategy starts with your product journey
We don’t throw traffic at the wall to see what sticks. Your ad strategy is mapped to your customer’s decision-making process — from scroll-stopping creative to seamless retargeting — built around your actual product line and goals.
Collaborative, not cookie-cutter
This isn’t a one-size-fits-all media plan. We align on inventory, offer timing, and promotions so your campaigns feel natural, not rushed. Think weekly updates, real-time pivots, and smart testing that respects your ad budget.
Growth that looks good and performs
We know that your brand identity matters. Your visuals, copy, and customer experience are thoughtfully carried through in your ads. You’ll see a strategy that’s not only built to convert — it’s built to feel like you.
How It Works
What Working Together Looks Like
Deep Dive & Setup
We audit your current assets, product flow, customer journey, and past ad data (if any). This isn’t surface-level. We get clear on what’s worked — and what needs to work better — so we can build your campaign with intention.
Strategy + Creative Testing
We build cold and warm ad campaigns, test key creatives and angles, and align it all to your product promotions and sales cycle. Every test has a purpose. Every dollar has a job.
Optimization & Scaling
We monitor daily, optimize weekly, and report regularly. When something works, we amplify it. When something underperforms, we pivot. You’ll always know what’s happening and why.
Let Your Ads Do More Than Just "Run"
Consistent sales from people who actually want your products
A clear ad strategy tied to your offers, inventory, and margins
Conversion-focused creative backed by testing, not guessing
Real reporting you can understand — and act on
Time back in your day to focus on the business of your brand
A strategic partner who brings clarity, not chaos
Why "Plug-and Play" Doesn't Work Here
E-commerce ads need to move with your business — not against it. That means adapting to sales cycles, product launches, inventory shifts, and customer behavior in real time. You don’t need a template. You need a strategist who knows when to lean in, pause, shift, and scale. That’s the difference between ads that feel expensive… and ads that actually perform.
E-commerce ads need to move with your business — not against it.
That means adapting to sales cycles, product launches, inventory shifts, and customer behavior in real time.
You don’t need a template. You need a strategist who knows when to lean in, pause, shift, and scale.
That’s the difference between ads that feel expensive… and ads that actually perform.
Let’s Talk Retainers Built for Ecommerce
Select the plan that best fits your needs and seamlessly adapts to support your future growth.
Package 1: Visibility + Growth Retainer
For product-based brands ready to step beyond DIY ads or underperforming agencies. This package is designed to generate profitable visibility, test effectively, and create consistent customer acquisition.
Includes:
Custom cold & warm ad campaign builds
Strategic creative testing (ad copy, angles, UGC, and more)
Conversion tracking & optimization
Weekly performance reviews
Aligned with your product calendar and goals
Investment: Starts at $2,000 per month
Most ecommerce brands invest $2,500–$3,000/month depending on scope and spend.
Package 2: Ad Strategist Partnership
This is a higher-touch retainer for established ecommerce brands scaling fast. You’re spending consistently, need detailed strategy oversight, and want a true partner helping you grow profitably — with margin, inventory, and lifecycle in mind.
Includes everything in the Growth Retainer, plus:
Advanced offer planning and scaling support
Deeper creative direction and asset review
Direct collaboration on launches or sales events
Priority access for feedback, pivots, and reviews
Advanced offer planning and scaling support
Deeper creative direction and asset review
Direct collaboration on launches or sales events
Priority access for feedback, pivots, and reviews
Investment: Starts at $3,000 per month
Ideal for brands with $10K+ monthly ad spend or complex product lines.
Now's the time to try
Facebook and Instagram Ads
Facebook and Instagram ads are an incredibly powerful way to increase brand awareness, bring new leads to your email list, or help you increase sales of your amazing products and services.
And did you know that they are usually more affordable than other forms of advertising?
But they can be quite complicated to try to tackle completely on your own.
You need an expert to help guide you through targeting your specific audiences, maximizing your budget, and optimizing your ads for the best results.
Ready to see what Facebook ads can do for your business?
WHY CHOOSE FACEBOOK AND INSTAGRAM ADS?
Facebook has 2 billion daily active users
Instagram has 1.386 billion active daily users
Facebook and Instagram ads are LESS EXPENSIVE than traditional forms of advertising (mailers, billboards, radio commercials, etc.)
Facebook’s potential advertising reach is 2.08 billion people (source: Hootsuite)
Your ideal audience can be more precisely targeted through Facebook and Instagram ads than through traditional forms of advertising
If you want to be seen online, Facebook and Instagram are no longer optional.
ADS MAY BE RIGHT FOR YOU IF:
You have a validated offer that is already converting well organically
You are extremely clear on who your ideal audience is
You’re already using other forms of marketing (organic social media, email marketing, etc.) and are ready to take things to the next level
You have the patience necessary to test various strategies to find what works best
“Working with Heather has been an amazing experience!
She’s very personable, knowledgeable, and efficient.
Heather has really been a tremendous help in achieving business goals.”
monica Abernathy
Owner, a polished work nail spa lounge
TESTIMONIALS
What people are saying
TESTIMONIALS
What people are saying
Ads that align with your brand — and your bottom line.
The right ads don’t just drive traffic. They create momentum. They help you see patterns, spot opportunities, and make decisions with more confidence. Whether you’re testing new products, managing stock levels, or preparing for seasonal promotions, you deserve an ad strategy that moves with you — not one that forces you into rigid campaigns or random spend. I’ll help you build campaigns that support the kind of growth you can feel, see, and measure.
The right ads don’t just drive traffic.
They create momentum.
They help you see patterns, spot opportunities, and make decisions with more confidence.
Whether you’re testing new products, managing stock levels, or preparing for seasonal promotions, you deserve an ad strategy that moves with you — not one that forces you into rigid campaigns or random spend.
I’ll help you build campaigns that support the kind of growth you can feel, see, and measure.
Meta Ads Mentorship
The Personalized Ads Guidance You've Been Seeking
For just $47 per month, you get my expert guidance on setting up and optimizing your campaigns. Join for a year and get one month FREE!
Bring all of your questions to the weekly group Zoom office hours calls.
It's the perfect option when you aren't quite yet ready for full ads management.
It's the perfect complement to the ADvisory course or for ongoing support after a VIP Day Intensive.
Have a virtual assistant who's handling your ads? They're welcome to join the calls too as part of your membership!
Full Ads Management
I'll Handle It All!
Launching your product or service? I'll review your goals and strategize the most effective campaigns and then I'll manage it all so you have the time to devote to the many other aspects of your launch that require your undivided attention.
Need more of an ongoing ads strategy implemented over the course of several months? We will work closely together and then I'll implement the strategy and manage all aspects of your ad campaigns.
Let’s figure out if this is the right fit.
I’ve worked with ecommerce founders who are just getting traction and others already spending five figures a month on ads.
What they have in common?
They needed someone they could trust to manage the strategy — so they could stay focused on building the business.
If that’s what you’re looking for too, let’s talk.
No pressure. Just clarity.
Prefer to talk it through?
If you’re not sure which option fits best, or want to talk through what support might look like for your business, I’d be happy to chat.
Disclaimer: This site and ADvisory are in no way endorsed or affiliated with Meta/Facebook or any of its entities.
There are no guarantees that you will earn money from the training in this program, generate leads or make sales with Facebook Ads. Your results will vary due to a number of factors including but not limited to your experience, skills, financial circumstances, education, commitment, changing technologies and your market. Results and testimonials are not average results - and who wants to be average anyway. By purchasing ADvisory you agree that we and the creators of ADvisory are not responsible for your results or the decisions you make from the information provided in the training or on this website. You acknowledge that you are 100% responsible for your results and decisions. For more information refer to our Earnings Disclaimer.