You’re not just selling products.
You’re scaling a business with staying power.
You’ve built a solid product line and a polished online store. You’ve got customers, momentum, and a vision for what’s next.
But scaling consistently? That takes more than great products and polished branding. You need the right people seeing your store every day and a strategy that turns that traffic into repeat buyers.
You’re not just selling products. You’re scaling a business with staying power.
You’ve built a solid product line and a polished online store. You’ve got customers, momentum, and a vision for what’s next.
But scaling consistently? That takes more than great products and polished branding. You need the right people seeing your store every day and a strategy that turns that traffic into repeat buyers.
Smart, Strategic, Aligned
Strategy for Every Stage
Every campaign is aligned with your customer journey. I manage full-funnel ads to make sure the right message reaches the right person at the right time. We're not just driving random traffic; we're using strategy designed specifically for your products and audience.
A Real Partnership, Not an Ad Assembly Line
You won’t get a one-size-fits-all plan or get lost in an agency shuffle. I stay hands-on and responsive to your business, pivoting in real time when inventory or promos change. Expect regular strategy sessions, data insights, and weekly updates, not vague monthly reports.
Momentum You Can Measure
Watching your business grow should feel empowering, not overwhelming. That’s why I provide clear, actionable insights and ongoing guidance so you can celebrate every win and confidently plan your next move.
How It Works
What Working Together Looks Like
We lay the groundwork with clarity and intention
I'll review your best-selling products, stock levels, past ad data, and existing content to spot what’s working and where we can scale. Then I build a full-funnel strategy using what you already have so you can grow without overspending or starting from scratch. No cookie-cutter plans, just a roadmap built for your brand’s unique journey.
I handle the heavy lifting (and the tiny details)
From building out full-funnel campaigns to refining targeting and tracking, I manage every moving part so you don’t have to. No late nights in Ads Manager or second-guessing strategy. Just the confidence of knowing someone experienced is in your corner, watching the details, adjusting when needed, and keeping your growth on track.
Real insights, not just impersonal reports
When we work together, I care about your wins like they’re mine. I track what matters, bring clarity to the data, and refine our strategy so growth stays steady and sustainable. I’m not just here to run ads. I’m here to support your business in a way that feels thoughtful, personal, and genuinely aligned with your goals.
How It Works
What Working Together Looks Like
We lay the groundwork with clarity and intention
I'll review your best-selling products, stock levels, past ad data, and existing content to spot what’s working and where we can scale. Then I build a full-funnel strategy using what you already have so you can grow without overspending or starting from scratch. No cookie-cutter plans, just a roadmap built for your brand’s unique journey.
I handle the heavy lifting (and the tiny details)
From building out full-funnel campaigns to refining targeting and tracking, I manage every moving part so you don’t have to. No late nights in Ads Manager or second-guessing strategy. Just the confidence of knowing someone experienced is in your corner, watching the details, adjusting when needed, and keeping your growth on track.
Real insights, not just impersonal reports
When we work together, I care about your wins like they’re mine. I track what matters, bring clarity to the data, and refine our strategy so growth stays steady and sustainable. I’m not just here to run ads. I’m here to support your business in a way that feels thoughtful, personal, and genuinely aligned with your goals.
Your Ads Will Do More Than Just "Run"
Consistent sales from customers who truly connect with your brand
A clear ad strategy tied to your offers, inventory, and margins
Conversion-focused ad visuals backed by testing, not guessing
Easy-to-understand reporting you can act on
Time back in your day to focus on the business of your brand
A strategic partner who brings clarity, not chaos
Why "Plug-and Play" Doesn't Work Here
E-commerce ads need to move with your business, not against it. That means adapting to sales cycles, product launches, inventory shifts, and customer behavior in real time. You don’t need a cookie-cutter template.
You need a strategist who knows when to lean in, pause, shift, and scale. That’s the difference between ads that just feel expensive versus ads that actually perform.
E-commerce ads need to move with your business, not against it.
That means adapting to sales cycles, product launches, inventory shifts, and customer behavior in real time.
You don’t need a cookie-cutter template. You need a strategist who knows when to lean in, pause, shift, and scale.
That’s the difference between ads that just feel expensive versus ads that actually perform.
Packages Built for E-commerce
Select the plan that best fits your needs and seamlessly adapts to support your future growth.
Package 1: Focused Visibility + Growth
For ecommerce brands with a focused product line who are ready to build profitable, consistent campaigns. You have a clear core offer, a defined audience, and you're ready to grow. This package gives you full-service strategy and management built around your products and goals.
Includes:
Custom cold & warm ad campaign builds
Strategic creative testing (ad copy, angles, UGC, and more)
Conversion tracking & optimization
Weekly performance reviews
Aligned with your product calendar and goals
Investment: Starts at $2,000 per month
Most ecommerce brands invest $2,500–$3,000/month depending on scope and spend.
Package 2: Ad Strategist Partnership
For brands with greater complexity - multiple product lines, higher ad spend, varied promos and sales events, or a business that requires deeper strategic involvement across more moving parts. Everything in Package 1, plus a higher level of strategic collaboration to match the complexity of what you're building.
Includes everything in Package 1, plus:
Advanced offer planning and scaling support
Deeper creative direction and asset review
Direct collaboration on launches or sales events
Priority access for feedback, pivots, and reviews
Advanced offer planning and scaling support
Deeper creative direction and asset review
Direct collaboration on launches or sales events
Priority access for feedback, pivots, and reviews
Investment: Starts at $3,000 per month
Ideal for brands with $10K+ monthly ad spend or complex product lines.
Now's the time to try
Facebook and Instagram Ads
Facebook and Instagram ads are an incredibly powerful way to increase brand awareness, bring new leads to your email list, or help you increase sales of your amazing products and services.
And did you know that they are usually more affordable than other forms of advertising?
But they can be quite complicated to try to tackle completely on your own.
You need an expert to help guide you through targeting your specific audiences, maximizing your budget, and optimizing your ads for the best results.
Ready to see what Facebook ads can do for your business?
WHY CHOOSE FACEBOOK AND INSTAGRAM ADS?
Facebook has 2 billion daily active users
Instagram has 1.386 billion active daily users
Facebook and Instagram ads are LESS EXPENSIVE than traditional forms of advertising (mailers, billboards, radio commercials, etc.)
Facebook’s potential advertising reach is 2.08 billion people (source: Hootsuite)
Your ideal audience can be more precisely targeted through Facebook and Instagram ads than through traditional forms of advertising
If you want to be seen online, Facebook and Instagram are no longer optional.
ADS MAY BE RIGHT FOR YOU IF:
You have a validated offer that is already converting well organically
You are extremely clear on who your ideal audience is
You’re already using other forms of marketing (organic social media, email marketing, etc.) and are ready to take things to the next level
You have the patience necessary to test various strategies to find what works best
“Working with Heather has been an amazing experience!
She’s very personable, knowledgeable, and efficient.
Heather has really been a tremendous help in achieving business goals.”
monica Abernathy
Owner, a polished work nail spa lounge
TESTIMONIALS
What people are saying
TESTIMONIALS
What people are saying
Ads that align with your brand and your bottom line.
Good ads bring traffic. Great ads tell you something. The right strategy shows you what your customers actually respond to, what products have room to grow, and where your biggest opportunities are.
I'll build campaigns that adapt to your inventory, your seasons, and your sales goals so growth feels intentional, not accidental.
Good ads bring traffic. Great ads tell you something. The right strategy shows you what your customers actually respond to, what products have room to grow, and where your biggest opportunities are.
I'll build campaigns that adapt to your inventory, your seasons, and your sales goals so growth feels intentional, not accidental.
Meta Ads Mentorship
The Personalized Ads Guidance You've Been Seeking
For just $47 per month, you get my expert guidance on setting up and optimizing your campaigns. Join for a year and get one month FREE!
Bring all of your questions to the weekly group Zoom office hours calls.
It's the perfect option when you aren't quite yet ready for full ads management.
It's the perfect complement to the ADvisory course or for ongoing support after a VIP Day Intensive.
Have a virtual assistant who's handling your ads? They're welcome to join the calls too as part of your membership!
Full Ads Management
I'll Handle It All!
Launching your product or service? I'll review your goals and strategize the most effective campaigns and then I'll manage it all so you have the time to devote to the many other aspects of your launch that require your undivided attention.
Need more of an ongoing ads strategy implemented over the course of several months? We will work closely together and then I'll implement the strategy and manage all aspects of your ad campaigns.
Let’s figure out if this is the right fit.
I've worked with ecommerce brands at different stages of growth, from scaling their first profitable campaigns to optimizing accounts with real momentum behind them.
What they all had in common was needing someone they could trust to manage the strategy so they could stay focused on building the business.
If that's what you're looking for, I'd love to talk.
Prefer to talk it through?
I've worked with ecommerce brands at different stages of growth, from scaling their first profitable campaigns to optimizing accounts with real momentum behind them.
What they all had in common was needing someone they could trust to manage the strategy so they could stay focused on building the business.
If that's what you're looking for, I'd love to talk.
This site and its content are in no way endorsed by or affiliated with Meta, Facebook, Instagram, or any of their entities or subsidiaries. Results will vary based on your individual business, offer, audience, and market conditions.