You serve your community well but you're still its best-kept secret. Let's change that.
You’ve built a strong business and earned loyal customers over the years. But if too many people still don’t know that you’re the best in town at what you do, it’s time to raise your profile. I’ll help you reach the local customers who are choosing someone else, simply because they haven’t discovered you yet.
You serve your community well but you're still its best-kept secret.
Let's change that.
You’ve built a strong business and earned loyal customers over the years. But if too many people still don’t know that you’re the best in town at what you do, it’s time to raise your profile. I’ll help you reach the local customers who are choosing someone else - simply because they haven’t discovered you yet
Built for Local Businesses Ready to Get Noticed and Grow
A Unique Strategy Designed for You
Whether you’re welcoming new clients, serving regulars, or managing seasonal ups and downs, I’ll create a custom ad plan that fits your unique goals, current growth stage, and budget so your marketing feels as unique as your business.
Get in Front of the Right People
More foot traffic and website clicks don’t mean much if they’re not coming from the people who actually need what you offer. I’ll help you consistently connect with the right neighbors and community members - the ones most likely to become loyal customers - so your business grows steadily and meaningfully.
Insights You Can Use
I’ll cut through the confusing numbers to show you what’s working and what needs adjusting so you never feel unsure about where your marketing dollars are going or what steps to take next. You’ll get straightforward updates and recommendations tailored to your business.
How It Works
What Working Together Looks Like
We Get Clear on Your Goals and Customers
We’ll look at how people currently find you (or don’t), what’s worked so far, and where the gaps are. It's all about understanding your local audience, your offers, and what makes your business worth coming back to. From there, we map out a plan that supports your growth.
I Build and Manage Your Campaigns
From the ad strategy to the tech setup, I handle the moving pieces so you don’t have to worry about learning Ads Manager or figuring out targeting on your own. You stay focused on running your business while I make sure your ads are showing up in the right places for the right people.
We Review, Refine, and Grow
I'll continually monitor your campaign performance and provide clear updates that tell you what’s working and what’s next. You won’t be left wondering where your money went or what to do with the data. We’ll use what we learn to keep moving forward with purpose.
How It Works
What Working Together Looks Like
We Get Clear on Your Goals and Customers
We’ll look at how people currently find you (or don’t), what’s worked so far, and where the gaps are. It's all about understanding your local audience, your offers, and what makes your business worth coming back to. From there, we map out a plan that supports your growth.
I Build and Manage Your Campaigns
From the ad strategy to the tech setup, I handle the moving pieces so you don’t have to worry about learning Ads Manager or figuring out targeting on your own. You stay focused on running your business while I make sure your ads are showing up in the right places for the right people.
We Review, Refine, and Grow
I'll continually monitor your campaign performance and provide clear updates that tell you what’s working and what’s next. You won’t be left wondering where your money went or what to do with the data. We’ll use what we learn to keep moving forward with purpose.
Get seen by more of the right people and become the first name they think of.
Ads that reach local customers who need what you offer
Messaging that speaks to your ideal client or customer
A steady stream of new leads, calls, or visits
Campaigns built around your seasons, offers, and service flow
Clear reports and strategy check-ins so you’re never left wondering
A partner who cares about your business like it’s their own
You’re done handling your marketing alone...
or hoping your social media-savvy teenager can figure it out for you.
Maybe you’ve tried coupon books, billboards, or boosted posts.
Maybe you even hired an agency that promised results but left you with cookie-cutter ads and silence.
Your time and energy are too valuable to waste on marketing that doesn’t work for your business and community.
What you really need is a partner who understands local business, who cares about your goals, and who will build a strategy to get you seen by the right people consistently.
You’ve been your community’s best-kept secret for far too long.
It’s time to step into the spotlight and become the go-to business your neighbors think of first.
I’m here to make that happen with ads and strategy designed specifically for your unique business.
You’re done handling your marketing alone...
or hoping your social media-savvy teenager can figure it out for you.
Maybe you’ve tried coupon books, billboards, or boosted posts.
Maybe you even hired an agency that promised results but left you with cookie-cutter ads and silence.
Your time and energy are too valuable to waste on marketing that doesn’t work for your business and community.
What you really need is a partner who understands local business, who cares about your goals, and who will build a strategy to get you seen by the right people consistently.
You’ve been your community’s best-kept secret for far too long.
It’s time to step into the spotlight and become the go-to business your neighbors think of first.
I’m here to make that happen with ads and strategy designed specifically for your unique business.
Strategic Ads That Connect Your Business to Local Customers Ready to Buy
Whether you’re just looking for just a bit more visibility or you're ready to boost foot traffic and bookings, these two packages offer tailored support to fit your goals and budget.
Package 1:
Neighborhood Visibility
Perfect for local businesses ready to get noticed and stay top of mind.
Why this package: Build steady local awareness so your business is the first name people in your area think of when they need what you offer. This package helps you stay top of mind and become a familiar, trusted choice in your neighborhood.
This is perfect for you if you're:
✔ Looking to boost visibility and brand awareness to stay top of mind in your local community
✔ A retail store, restaurant, salon, fitness studio, coffee shop, or local service provider like a med spa, dentist, chiropractic or law office
✔ Limited on time or resources to post consistently on social media
✔ Struggling to get reach or engagement from your current social posts
What's Included:
Tracking Setup (if necessary) Complete Facebook Pixel and Conversions API set-up on key events like service bookings, where possible.
Campaign Setup and Management
This will be a brand awareness engagement campaign based on The Invisible Ad Funnel Playbook strategy.
I'll run geo-targeted ads focused on a local radius to reach nearby customers.
We'll do ongoing promotion of various content types to build trust and keep your business top of mind on Facebook and Instagram.
I’ll guide you on the best creative ideas and formats to help your content shine and connect.
Basic Weekly Reporting: Performance tracking with key metrics such as click-through rate (CTR), cost per engagement, reach, impressions, and overall ad performance.
Optional Add-On: Done-for-you Ad Copy & Creative Assets: $500/month
Investment: Starting at $1200/month (3-month minimum) + ad spend
Recommended ad spend: minimum of $300 / month for this specific strategy
Package 2:
From Barely Seen to Sought-After
For businesses ready to turn awareness into action with more bookings, calls, and foot traffic.
Why this package: Increase foot traffic, calls, and appointment bookings or grow your email list using geo-targeted campaigns and local promotions designed to bring customers right to your door.
This is perfect for you if you:
✔ A local business that depends on in-person traffic, bookings, or service appointments
✔ A retail store, restaurant, salon, fitness studio, coffee shop, or local service provider like a med spa, dentist, chiropractic or law office
✔ Looking to attract more nearby customers with targeted ads and timely promotions
✔ Building an email list so you can actively reach out to your ideal clients and customers with your offers
What's Included:
Tracking Setup: Full Facebook Pixel and Conversions API set-up on key events like bookings or sales, where possible.
Campaign Setup and Management:
1–2 core lead generation campaigns (or 1 lead gen + 1 traffic campaign) focused on driving calls, bookings, or visits
1–2 engagement campaigns to build brand awareness and grow a warm audience for retargeting
Geo-targeted ads with a small radius to reach nearby potential customers
Promotion of limited-time offers, weekend events, or exclusive discounts to drive urgency and increase foot traffic
I’ll guide you on the best creative ideas and formats to help your content shine and connect.
Weekly Reporting: Track campaign performance including CTR, cost per lead, foot traffic impact, and overall ad effectiveness
Optional Add-On: Full Ad Copy & Creative Development: +$500
Investment: Starting at $1500/month (3-month minimum) + ad spend
Recommended ad spend: minimum of $1000 - $1500 / month
Strategic Ads That Amplify What’s Already Working
Whether you're launching live, scaling evergreen funnels, or building a visibility engine for your services, digital products, or membership, you’ll see two options below: one for full-service campaign management, and one for high-impact support during a launch.
Package 1:
Neighborhood Visibility
Perfect for local businesses ready to get noticed and stay top of mind.
Why this package: Build steady local awareness so your business is the first name people in your area think of when they need what you offer. This package helps you stay top of mind and become a familiar, trusted choice in your neighborhood.
This is perfect for you if you're:
✔ Looking to boost visibility and brand awareness to stay top of mind in your local community
✔ A retail store, restaurant, salon, fitness studio, coffee shop, or local service provider like a med spa, dentist, chiropractic or law office
✔ Limited on time or resources to post consistently on social media
✔ Struggling to get reach or engagement from your current social posts
What's Included:
Tracking Setup (if necessary) Complete Facebook Pixel and Conversions API set-up on key events like service bookings, where possible.
Campaign Setup and Management
This will be a brand awareness engagement campaign based on The Invisible Ad Funnel Playbook strategy.
I'll run geo-targeted ads focused on a local radius to reach nearby customers.
We'll do ongoing promotion of various content types to build trust and keep your business top of mind on Facebook and Instagram.
I’ll guide you on the best creative ideas and formats to help your content shine and connect.
Basic Weekly Reporting: Performance tracking with key metrics such as click-through rate (CTR), cost per engagement, reach, impressions, and overall ad performance.
Optional Add-On: Done-for-you Ad Copy & Creative Assets: $500/month
Investment: Starting at $1200/month (3-month minimum) + ad spend
Recommended ad spend: minimum of $300 / month for this specific strategy
Package 2:
From Barely Seen to Sought-After
For businesses ready to turn awareness into action with more bookings, calls, and foot traffic.
Why this package: Increase foot traffic, calls, and appointment bookings or grow your email list using geo-targeted campaigns and local promotions designed to bring customers right to your door.
This is perfect for you if you:
✔ A local business that depends on in-person traffic, bookings, or service appointments
✔ A retail store, restaurant, salon, fitness studio, coffee shop, or local service provider like a med spa, dentist, chiropractic or law office
✔ Looking to attract more nearby customers with targeted ads and timely promotions
✔ Building an email list so you can actively reach out to your ideal clients and customers with your offers
What's Included:
Pre-launch strategy session
Audience + funnel review
Launch-specific campaigns (opt-in, retargeting, sales)
Daily or near-daily ad monitoring during launch
Messaging and email support
Launch debrief and performance report
Optional Add-On: Full Ad Copy & Creative Development: +$500
Investment: Starting at $1500/month (3-month minimum) + ad spend
Recommended ad spend: minimum of $1000 - $1500 / month
Now's the time to try
Facebook and Instagram Ads
Facebook and Instagram ads are an incredibly powerful way to increase brand awareness, bring new leads to your email list, or help you increase sales of your amazing products and services.
And did you know that they are usually more affordable than other forms of advertising?
But they can be quite complicated to try to tackle completely on your own.
You need an expert to help guide you through targeting your specific audiences, maximizing your budget, and optimizing your ads for the best results.
Ready to see what Facebook ads can do for your business?
WHY CHOOSE FACEBOOK AND INSTAGRAM ADS?
Facebook has 2 billion daily active users
Instagram has 1.386 billion active daily users
Facebook and Instagram ads are LESS EXPENSIVE than traditional forms of advertising (mailers, billboards, radio commercials, etc.)
Facebook’s potential advertising reach is 2.08 billion people (source: Hootsuite)
Your ideal audience can be more precisely targeted through Facebook and Instagram ads than through traditional forms of advertising
If you want to be seen online, Facebook and Instagram are no longer optional.
ADS MAY BE RIGHT FOR YOU IF:
You have a validated offer that is already converting well organically
You are extremely clear on who your ideal audience is
You’re already using other forms of marketing (organic social media, email marketing, etc.) and are ready to take things to the next level
You have the patience necessary to test various strategies to find what works best
“Working with Heather has been an amazing experience!
She’s very personable, knowledgeable, and efficient.
Heather has really been a tremendous help in achieving business goals.”
monica Abernathy
Owner, a polished work nail spa lounge
TESTIMONIALS
What people are saying
TESTIMONIALS
What people are saying
Your local community is scrolling. Are you showing up in their feed?
Meta ads put your business in front of the right people in your community, the ones who are actively looking for exactly what you offer, right where they're already spending their time.
On Facebook. On Instagram. On their phones. Every single day.
Meta ads put your business in front of the right people in your community, the ones who are actively looking for exactly what you offer, right where they're already spending their time.
On Facebook. On Instagram. On their phones. Every single day.
Meta Ads Mentorship
The Personalized Ads Guidance You've Been Seeking
For just $47 per month, you get my expert guidance on setting up and optimizing your campaigns. Join for a year and get one month FREE!
Bring all of your questions to the weekly group Zoom office hours calls.
It's the perfect option when you aren't quite yet ready for full ads management.
It's the perfect complement to the ADvisory course or for ongoing support after a VIP Day Intensive.
Have a virtual assistant who's handling your ads? They're welcome to join the calls too as part of your membership!
Full Ads Management
I'll Handle It All!
Launching your product or service? I'll review your goals and strategize the most effective campaigns and then I'll manage it all so you have the time to devote to the many other aspects of your launch that require your undivided attention.
Need more of an ongoing ads strategy implemented over the course of several months? We will work closely together and then I'll implement the strategy and manage all aspects of your ad campaigns.
Let’s figure out if this is the right fit.
You've built something your community genuinely needs. Let's make sure they can find you.
If you're ready for thoughtful strategy, consistent local visibility, and a partner who treats your business like it matters, I'd love to talk.
Let’s figure out if this is the right fit.
You've built something your community genuinely needs. Let's make sure they can find you.
If you're ready for thoughtful strategy, consistent local visibility, and a partner who treats your business like it matters, I'd love to talk.
This site and its content are in no way endorsed by or affiliated with Meta, Facebook, Instagram, or any of their entities or subsidiaries. Results will vary based on your individual business, offer, audience, and market conditions.