You’ve built something solid. Now it’s time to scale it with clarity.
Your offers are solid. Your foundation is strong. Now it’s time to scale at the pace you’re ready for, accelerating the momentum you’ve built and creating the leverage to grow even further.
You’ve built something solid. Now it’s time to scale it with clarity.
Your offers are solid. Your foundation is strong. Now it’s time to scale at the pace you’re ready for, accelerating the momentum you’ve built and creating the leverage to grow even further.
Built for Online Brands Ready for Growth
A Unique Strategy Designed for You
Whether you're running live launches, evergreen funnels, or building a membership community, I’ll build a tailored campaign strategy that aligns with your goals, your current stage of business, and your budget.
Get in Front of the Right People
You don’t just need more traffic. You need the right people seeing your offer. I'll work to find them consistently so your audience steadily grows and then nurture real connections through your ad content. When it’s time for them to buy, they'll already feel aligned, ready, and confident.
Insights You Can Use
I’ll help you make sense of the data to spot what's working and what isn't so you’re not left second-guessing where your money is going or what to do next.
How It Works
What Working Together Looks Like
We lay the groundwork with clarity and intention
We lay the groundwork with clarity and intention. I’ll audit your offers, funnels, and past ad performance to uncover what’s been working and where the gaps are. Then we’ll map a campaign strategy that reflects your unique offer and voice, and I'll implement a
plan that’s tailored, not templated.
I handle the heavy lifting (and the tiny details)
From structuring your campaigns to refining your targeting and tracking, I manage the moving parts so you don’t have to get lost in the back end. No late nights trying to troubleshoot Ads Manager. No guessing. Just space to stay in your zone of genius while knowing this part is handled.
Real insights, not just impersonal reports
When we work together, I care about your wins like they’re mine. I track what matters, bring clarity to the data, and refine our strategy so growth stays steady and sustainable. I’m not just here to run ads. I’m here to support your business in a way that feels thoughtful, personal, and genuinely aligned with your goals.
How It Works
What Working Together Looks Like
We lay the groundwork with clarity and intention
We lay the groundwork with clarity and intention. I’ll audit your offers, funnels, and past ad performance to uncover what’s been working and where the gaps are. Then we’ll map a campaign strategy that reflects your unique offer and voice, and I'll implement a
plan that’s tailored, not templated.
I handle the heavy lifting (and the tiny details)
From structuring your campaigns to refining your targeting and tracking, I manage the moving parts so you don’t have to get lost in the back end. No late nights trying to troubleshoot Ads Manager. No guessing. Just space to stay in your zone of genius while knowing this part is handled.
Real insights, not just impersonal reports
When we work together, I care about your wins like they’re mine. I track what matters, bring clarity to the data, and refine our strategy so growth stays steady and sustainable. I’m not just here to run ads. I’m here to support your business in a way that feels thoughtful, personal, and genuinely aligned with your goals.
Get the visibility, leads, and conversions you’ve been working toward.
Strategic ads that support your funnel
Messaging that speaks to your ideal client
Consistent leads without the constant hustle
Full ad management and weekly reporting
Monthly calls to refine, review, and grow
A trusted partner in your business growth
You don’t need another ads course.
You need someone who understands both the ads and the funnel they're running to.
You've launched before. You've promoted things organically. Maybe you've even run ads...with inconsistent results or without a real strategy behind them.
The missing piece usually isn't more knowledge. It's having someone who can see the full picture (your funnel, your offer, your customer journey) and build a paid traffic strategy around all of it.
When we work together, I bring five years of launch experience and funnel strategy to the table so your ads don't exist in a vacuum. They work with everything you've already built.
You’re not new to this. You’re just ready for the right kind of support.
Let’s build a strategy that reflects where you are now and where you’re headed next.
You need someone who understands both the ads and the funnel they're running to.
You've launched before. You've promoted things organically. Maybe you've even run ads...with inconsistent results or without a real strategy behind them.
The missing piece usually isn't more knowledge. It's having someone who can see the full picture (your funnel, your offer, your customer journey) and build a paid traffic strategy around all of it.
When we work together, I bring five years of launch experience and funnel strategy to the table so your ads don't exist in a vacuum. They work with everything you've already built.
You’re not new to this. You’re just ready for the right kind of support.
Let’s build a strategy that reflects where you are now and where you’re headed next.
Strategic Ads That Amplify What’s Already Working
Whether you're launching live, scaling evergreen funnels, or building a visibility engine for your services, digital products, or membership, I have an option for you.
You’ll see two packages below: one for full-service campaign management, and one for high-impact support during a launch.
Package 1:
All-Inclusive Ads Retainer
For online business owners who want full strategic oversight, campaign execution, and a done-for-you partner they can trust. Ideal if you're running multiple types of campaigns (visibility, lead gen, retargeting, sales) or you want space to scale and test.
Why this package: This is my most popular and comprehensive package, ideal for businesses that are done playing small and want real, sustainable momentum in their marketing.
This is perfect for you if you're:
✔ Running live or evergreen launches
✔ Selling digital products or high-ticket programs
✔ Managing a complex funnel or multiple offers
✔ Looking for a full-funnel, long-term growth strategy
What's Included:
Unlimited campaigns (lead gen, visibility, retargeting, etc.)
Conversion tracking setup (Pixel + CAPI)
Weekly performance reviews and optimization
Strategic testing and creative direction
Full campaign build and management
Messaging and email support
Monthly strategy calls
Optional Add-On: Done-for-you Ad Copy & Creative Assets: $500/month
Investment: Starting at $2000/month (3-month minimum) + ad spend
Recommended ad spend: $1,000–$1,500 minimum per month to start
Package 2:
Live Launch-Only Package
For coaches, course creators, and digital product sellers running a live launch and looking for expert ad strategy and campaign execution. Whether it’s a webinar, bootcamp, or challenge, I’ll help you drive the right traffic, build your list, and support conversions — all aligned with your funnel and timeline.
⚠️ Important: This package is not for brand-new offers or untested funnels. If you're still validating your offer or need longer runway to build warm audiences and your email list, my All-Inclusive Retainer is the better fit.
This is perfect for you if you:
✔ Have a validated offer
✔ Have launched organically before
✔ Have your funnel and assets ready to go
✔ Need short-term, high-impact ad support
What's Included:
Pre-launch strategy session
Audience + funnel review
Launch-specific campaigns (opt-in, retargeting, sales)
Daily or near-daily ad monitoring during launch
Messaging and email support
Launch debrief and performance report
Optional Add-On: Full Ad Copy & Creative Development: +$1000
Investment: Starting at $3,500 (one-time project) + ad spend
Timeline: 4–6 weeks total
Strategic Ads That Amplify What’s Already Working
Whether you're launching live, scaling evergreen funnels, or building a visibility engine for your services, digital products, or membership, I have an option for you.
You’ll see two packages below: one for full-service campaign management, and one for high-impact support during a launch.
Package 1:
All-Inclusive Ads Retainer
For online business owners who want full strategic oversight, campaign execution, and a done-for-you partner they can trust. Ideal if you're running multiple types of campaigns (visibility, lead gen, retargeting, sales) or you want space to scale and test.
Why this package: This is my most popular and comprehensive package, ideal for businesses that are done playing small and want real, sustainable momentum in their marketing.
This is perfect for you if you're:
✔ Running live or evergreen launches
✔ Selling digital products or high-ticket programs
✔ Managing a complex funnel or multiple offers
✔ Looking for a full-funnel, long-term growth strategy
What's Included:
Unlimited campaigns (lead gen, visibility, retargeting, etc.)
Conversion tracking setup (Pixel + CAPI)
Weekly performance reviews and optimization
Strategic testing and creative direction
Full campaign build and management
Messaging and email support
Monthly strategy calls
Optional Add-On: Done-for-you Ad Copy & Creative Assets: $500/month
Investment: Starting at $2000/month (3-month minimum) + ad spend
Recommended ad spend: $1,000–$1,500 minimum per month to start
Package 2:
Live Launch-Only Package
For coaches, course creators, and digital product sellers running a live launch and looking for expert ad strategy and campaign execution. Whether it’s a webinar, bootcamp, or challenge, I’ll help you drive the right traffic, build your list, and support conversions — all aligned with your funnel and timeline.
⚠️ Important: This package is not for brand-new offers or untested funnels.
If you're still validating your offer or need longer runway to build warm audiences and your email list, my All-Inclusive Retainer is the better fit.
This is perfect for you if you:
✔ Have a validated offer
✔ Have launched organically before
✔ Have your funnel and assets ready to go
✔ Need short-term, high-impact ad support
What's Included:
Pre-launch strategy session
Audience + funnel review
Launch-specific campaigns (opt-in, retargeting, sales)
Daily or near-daily ad monitoring during launch
Messaging and email support
Launch debrief and performance report
Optional Add-On: Full Ad Copy & Creative Development: +$1000
Investment: Starting at $3,500 (one-time project) + ad spend
Timeline: 4–6 weeks total
Now's the time to try
Facebook and Instagram Ads
Facebook and Instagram ads are an incredibly powerful way to increase brand awareness, bring new leads to your email list, or help you increase sales of your amazing products and services.
And did you know that they are usually more affordable than other forms of advertising?
But they can be quite complicated to try to tackle completely on your own.
You need an expert to help guide you through targeting your specific audiences, maximizing your budget, and optimizing your ads for the best results.
Ready to see what Facebook ads can do for your business?
WHY CHOOSE FACEBOOK AND INSTAGRAM ADS?
Facebook has 2 billion daily active users
Instagram has 1.386 billion active daily users
Facebook and Instagram ads are LESS EXPENSIVE than traditional forms of advertising (mailers, billboards, radio commercials, etc.)
Facebook’s potential advertising reach is 2.08 billion people (source: Hootsuite)
Your ideal audience can be more precisely targeted through Facebook and Instagram ads than through traditional forms of advertising
If you want to be seen online, Facebook and Instagram are no longer optional.
ADS MAY BE RIGHT FOR YOU IF:
You have a validated offer that is already converting well organically
You are extremely clear on who your ideal audience is
You’re already using other forms of marketing (organic social media, email marketing, etc.) and are ready to take things to the next level
You have the patience necessary to test various strategies to find what works best
“Working with Heather has been an amazing experience!
She’s very personable, knowledgeable, and efficient.
Heather has really been a tremendous help in achieving business goals.”
monica Abernathy
Owner, a polished work nail spa lounge
TESTIMONIALS
What people are saying
TESTIMONIALS
What people are saying
Growth shouldn’t feel like a gamble.
The right ads don't just bring in more traffic. They show you what messaging lands, what your audience actually responds to, and where your funnel is strongest so every launch gets smarter than the last.
When your ads and your funnel are working together, growth stops feeling like a gamble and starts feeling like a system.
The right ads don't just bring in more traffic. They show you what messaging lands, what your audience actually responds to, and where your funnel is strongest so every launch gets smarter than the last.
When your ads and your funnel are working together, growth stops feeling like a gamble and starts feeling like a system.
Meta Ads Mentorship
The Personalized Ads Guidance You've Been Seeking
For just $47 per month, you get my expert guidance on setting up and optimizing your campaigns. Join for a year and get one month FREE!
Bring all of your questions to the weekly group Zoom office hours calls.
It's the perfect option when you aren't quite yet ready for full ads management.
It's the perfect complement to the ADvisory course or for ongoing support after a VIP Day Intensive.
Have a virtual assistant who's handling your ads? They're welcome to join the calls too as part of your membership!
Full Ads Management
I'll Handle It All!
Launching your product or service? I'll review your goals and strategize the most effective campaigns and then I'll manage it all so you have the time to devote to the many other aspects of your launch that require your undivided attention.
Need more of an ongoing ads strategy implemented over the course of several months? We will work closely together and then I'll implement the strategy and manage all aspects of your ad campaigns.
Let’s figure out if this is the right fit.
You've already proven your offer works. Now let's make sure the right people keep finding it.
If you're ready for a strategic partner who understands your launches, your funnel, and how paid traffic fits into all of it, I'd love to talk.
Let's figure out together if it's the right fit.
Prefer to talk it through?
You've already proven your offer works. Now let's make sure the right people keep finding it.
If you're ready for a strategic partner who understands your launches, your funnel, and how paid traffic fits into all of it, I'd love to talk.
Let's figure out together if it's the right fit.
This site and its content are in no way endorsed by or affiliated with Meta, Facebook, Instagram, or any of their entities or subsidiaries. Results will vary based on your individual business, offer, audience, and market conditions.