Client results
Results shaped by smarter Meta ads and stronger funnels
From lower lead costs and stronger launch registrations to profitable sales campaigns, these results show what can happen when paid traffic is supported by the right strategy, messaging, creative, and funnel.
Client identities have been withheld for privacy. Results reflect individual engagements and are not guarantees of future performance.
Results at a Glance
FINANCIAL EDUCATION BUSINESS
63.9%
lower warm-audience lead cost over four months
ONLINE MEMBERSHIP BUSINESS
44.1%
landing-page conversion rate after messaging and mobile improvements
Personalized gift business
41.87%
year-over-year revenue growth during an eight-month engagement
DIGITAL PRODUCT BUSINESS
478
Meta-reported purchases from $277.44 during a five-day promotion
coaching business
377
leads generated at an average cost of $1.09 each
luxury skincare brand
$74,404
in Meta-attributed revenue from 358 purchases
Individual metrics tell part of the story. The strategy behind them shows how the improvements were created.
Four months of audience building
FINANCIAL EDUCATION BUSINESS
Building a warmer audience helped lower lead costs over time
An established financial education business was preparing for an upcoming book launch. The advertising strategy needed to generate registrations while also building visibility and familiarity with new audiences.
The strategy extended beyond registration ads.
Over four months, I ran an ongoing content campaign alongside monthly masterclass registration campaigns. This gave people repeated opportunities to encounter the client’s ideas before being asked to register.
The warm-audience lead cost fell by 63.9%
The cost per lead from the warm audience decreased from $7.46 to $2.69. The final masterclass campaign also generated 417 registrations at an average cost of $8.22, while the supporting visibility campaign delivered more than 590,000 impressions.
Beyond the ads
Sometimes strong ad engagement reveals a problem farther along in the funnel.
ONLINE MEMBERSHIP BUSINESS
The ads were attracting attention. The landing page was losing registrations.
The campaign was generating strong click-through rates, but very few visitors were registering. The audience was interested enough to click, which suggested that the problem was occurring after they reached the landing page.
The campaign data pointed to the funnel.
I identified two likely barriers: the messaging created curiosity without clearly explaining the offer, and the mobile landing-page experience made it difficult for visitors to take the next step.
The landing-page conversion rate increased to 44.1%.
After the messaging was clarified and the mobile experience was improved, the conversion rate increased from approximately 5–6% to 44.1%. The estimated registration cost fell from approximately £60–£68 to £10.36.
ONLINE MEMBERSHIP BUSINESS
The ads were attracting attention. The landing page was losing registrations.
The campaign was generating strong click-through rates, but very few visitors were registering. The audience was interested enough to click, which suggested that the problem was occurring after they reached the landing page.
The campaign data pointed to the funnel.
I identified two likely barriers: the messaging created curiosity without clearly explaining the offer, and the mobile landing-page experience made it difficult for visitors to take the next step.
The landing-page conversion rate increased to 44.1%.
After the messaging was clarified and the mobile experience was improved, the conversion rate increased from approximately 5–6% to 44.1%. The estimated registration cost fell from approximately £60–£68 to £10.36.
More results across ads, launches, and funnels
A few more outcomes from client campaigns.
1,200+ NEW ig FOLLOWERS
therapy practice
Generated through an Instagram audience-growth campaign designed to increase visibility.
1,323 Reported PURCHASES
digital sewing pattern business
Generated from approximately $272 in Meta ad spend during a short promotion.
3.44x ROAS
Personalized gift business
Generated $6,237.55 in Meta-attributed revenue from $1,814.43 in ad spend during one month.
753 PURCHASES | $0.37 EACH
digital sewing pattern business
Generated from approximately $279 in ad spend during a product launch, with a 22.95X Meta-reported ROAS.
CTR BELOW 1% → ABOVE 3%
online business summit
Link CTR greatly improved after simply adding movement to an existing static visual.
$65 → fully booked out
aruba vacation rental business
Only $65 was spent on a traffic campaign promoting the available dates before the rental unit was completely booked out.
Some results created immediate revenue. Others built the audience, insight, and infrastructure that supported future growth.
Strategic Wins
results aren't always captured by ROAS alone
Following the demand
Early sales revealed that one product category consistently outperformed the others. Concentrating more of the strategy around that demand helped produce several months above a 3X ROAS.
finding a new audience
A new audience based on homeschooling interests generated 239 Meta-reported purchases at $0.20 each and a 9.18X ROAS during one reporting period.
Smart budget allocation
With a fixed monthly budget and frequent short promotions, I reallocated spend without abandoning the evergreen campaigns that were building the warm audience those promotions depended on.
protecting a foundation
Tracking problems, unclear messaging, and funnel gaps need attention before more money is added. Identifying these issues has helped clients avoid scaling campaigns that were not ready.
ready to put a strategy behind your paid traffic?
If you have a proven offer and want experienced support planning the ads and funnel behind your next launch or growth campaign, let’s talk.
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- JANE AWESOME, ACME CO.
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- JANE AWESOME, ACME CO.
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- JANE AWESOME, ACME CO.
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